A system where products become messages, gaining a voice to prove and invite the public to be part of a more circular world. Inspired by the global recycling symbol, the project introduces an iconic and flexible element that goes beyond packaging, bringing a graphic system to life across various communication points. It adapts to innovations in multipack packaging made of 100% recyclable Kraft cardboard. A historical element was also revived: the green color, Georgia Green, inspired by the first Coca-Cola glass bottle, complementing the iconic red color and reinforcing that the packaging is made to be remade, recycled, and returned, promoting new sustainable ideas.

The project’s goal is to clearly and practically promote the Coca-Cola Company’s sustainable initiatives while reinforcing its iconic identity in the global market. The system aims to engage new generations of consumers by reflecting contemporary behavior through photographic and graphic narratives that encourage more sustainable attitudes. Using universal visual elements, such as the recycling symbol and the historic green color, the project aims not only to inform but also to inspire and mobilize the public to adopt more conscious and collaborative practices, contributing to a more circular world.

The project stands out for its cultural adaptability and global impact, using universal visual elements that are easily recognizable, replicable, and adaptable. It strengthens the Coca-Cola Company’s global commitment to a world without waste, promoting innovations such as bottles made from 100% recycled plastic (rPET) and multipack packaging made from 100% recyclable Kraft cardboard. Each element aims to generate relevance and impact, from using bottles as messaging icons to lifestyle images that reflect a young, diverse, and engaged audience, including the strategic reintroduction of the green color tied to the brand’s history.