Our challenge
Develop a name and brand for an electric vehicle for vertical take-off and landing
Our strategic approach
TO REIMAGINE MOBILITY IN URBAN CENTERS.
To bring this brand to life, we eschewed polarization and began to see technology as something all too human. The name, easy to pronounce and charismatic, brings tech with the “e” for electric and the “ve” for vehicle: eVe. The logo manifests itself as an ideogram of the vehicle. The typographic construction is inseparable from the front view of the aircraft and its finishes. All the elements come together to symbolize an entire platform that seeks to reimagine mobility in urban centers.
Boldness is about taking risks and overturning the order. That’s what Carnival is about.
At Carnival all things are on the move, and so is the brand.
This brand has both choreography and ginga.
10 million people impacted during carnival in Rio.
7.840 people interviewed during the process.
1 billion dollars in economic movement.
To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.
MEDIA POINTS
Distributed across
4 regions of Rio and 3 cities
in Baixada Fluminense.
CAMPAING INSERTIONS
4,433,436 ad insertions broadcasted
WEEKLY IMPACTS
60 million people reached across different channels.
