Creating the visual identity for an innovative investment platform capable of reshaping the codes of the category is not an easy task. And that was the challenge for Tátil Design with Follow. Follow is much more than an investment platform; it is a community of investors who share knowledge and new ideas to build a secure and prosperous financial future. But how to represent all of this? How to create a complete identity that reflects Follow's connection and innovation?
The identity and platform created for Follow represent more than its innovative side; they represent the power of diversity to bring together people with common goals, bringing new ways of doing, thinking, and investing together, creating true and valuable connections between people.
Boldness is about taking risks and overturning the order. That’s what Carnival is about.
At Carnival all things are on the move, and so is the brand.
This brand has both choreography and ginga.
10 million people impacted during carnival in Rio.
7.840 people interviewed during the process.
1 billion dollars in economic movement.
To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.
MEDIA POINTS
Distributed across
4 regions of Rio and 3 cities
in Baixada Fluminense.
CAMPAING INSERTIONS
4,433,436 ad insertions broadcasted
WEEKLY IMPACTS
60 million people reached across different channels.
