Tatil Site [Internacional]

Client

Natura & Nespresso

Project

Linguagem e novas embalagens de alumínio Ekos Castanha

Context & challenge

A SUSTAINABLE, POWERFUL, AND TRANSFORMATIVE CIRCULAR MOVEMENT

Bringing together the visual languages of two brands committed to sustainability to bring to life the campaign that celebrates the iconic partnership between Natura Ekos and Nespresso. A narrative built on innovation and the transformative power of its protagonists, reflecting their values while also announcing the launch of the new packaging for Natura Ekos Castanha Hand Pulp, made with 100% recycled aluminum—part of which comes from recycled Nespresso capsules.

An immersion into the expressions of both brands, leveraging the extensive experience we have developed with Natura, a brand with which Tátil has been a strategic partner for over 25 years. From there, we defined the points of intersection between the two identities, which guided our creative approach. This fusion of graphic elements and shared strengths gave rise to the visual design, verbal narrative, and a campaign video.

Demonstrating the innovative power generated by the union of two brands with shared values, highlighting the groundbreaking circularity innovation created through this partnership. A sustainable, powerful, and transformative circular movement that not only turns recycled aluminum into packaging but reinforces the purpose of these two major brands, placing the consumer at the center of the experience.

A BRAND RELEASED WITH ALL THE BUZZ

Boldness is about taking risks and overturning the order. That’s what Carnival is about.

At Carnival all things are on the move, and so is the brand.

This brand has both choreography and ginga.

10M

10 million people impacted during carnival in Rio.

7.8K

7.840 people interviewed during the process.

1BI$

1 billion dollars in  economic movement.

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CREATIVE PROGRAMMING

To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.

170

MEDIA POINTS
‍Distributed across  4 regions of Rio and 3 cities  in Baixada Fluminense.

4.4M

CAMPAING INSERTIONS
‍4,433,436 ad insertions broadcasted

60M

WEEKLY IMPACTS
60 million people reached across different channels.