The first step was to refresh the packaging design and create a unique visual narrative. To do so, we collaborated with Amazonian artist Winny Tapajós, who added a layer of authenticity and deep connection to the ingredient’s origin — an identity that was also echoed throughout the line’s communication.

For the visual language, we aimed to integrate the strength of photography with the delicacy of illustration. The illustrations were crafted as non-literal graphic elements that gave more personality to the representations while respecting the specific details of the fruit. This approach highlighted the essence of Amazonian cacao as a powerful ingredient for stimulating collagen production and deeply hydrating the skin.

The result was a renewed visual language that strengthens the emotional bond with consumers by blending art and nature. A clear and inspiring message about the benefits of cacao reinforced the power of the ingredient, while the packaging invited people to once again feel the full sensorial richness of Natura Ekos Cacau on their skin.