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We use design to bring new sensations and emotions to thousands of Netflix fans. A concept based on user experience, in line with the brand's principles, having fun is intrinsic to every project. The user can venture out, be enchanted, get lost, free themselves, a democratic space that caters for different people.
The red Ribbon that originated the brand's logo is used as the main guide for the entire language of the spaces, it is used as the initial inspiration for all the projects in the spaces. It brings dynamism to the environment, creating shapes, dividing planes and interconnecting everything that happens around it. It is the focal point of the entire structure, from which we open up to the attractions and then the public's interactions.
An open space allows people to enter from any direction, without right or wrong, the audience has the chance to discover and decide their own journey. The spaces also become an experience.
To cater for areas of varying sizes, fixed elements were created, which must be present in any project; flexible elements: which can vary depending on the occasion; and the free element. This creates a modular design that can be adapted according to need.
Boldness is about taking risks and overturning the order. That’s what Carnival is about.
At Carnival all things are on the move, and so is the brand.
This brand has both choreography and ginga.
10 million people impacted during carnival in Rio.
7.840 people interviewed during the process.
1 billion dollars in economic movement.
To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.
MEDIA POINTS
Distributed across
4 regions of Rio and 3 cities
in Baixada Fluminense.
CAMPAING INSERTIONS
4,433,436 ad insertions broadcasted
WEEKLY IMPACTS
60 million people reached across different channels.
