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Ricardo Bezerra e Leo Lopes
Juliana Barreto
Renan Vizzotto, Bruna Aragão e Leandro Neves
Renata Costa
Our challenge
To evolve Tim Hortons’ QSR language into the Coffee Shop model.
Our strategic approach
One of the largest QSR (Quick Service Restaurant) chains is expanding its operation to new continents with the intention of sharing the best of Canada with the world in a different way. We have created a fresh language for Tim Hortons’ Coffee Shop, with graphic elements, packaging, photography that approach, welcome and explore the senses. An inviting, human and real language that respects the main assets of a brand with more than 50 years of history and places Tim’s as a cozy place to eat, taste, be.
The glazed packaging system
In packaging, we explored the brand’s way in order to create a fresh system that was both sensorial and highly replicable. We took inspiration from TimHortons classic glazed donuts and printed these packages in kraft paper, with a technical drawing demanding less glue and helped assemblage by their own collaborators.
Boldness is about taking risks and overturning the order. That’s what Carnival is about.
At Carnival all things are on the move, and so is the brand.
This brand has both choreography and ginga.
10 million people impacted during carnival in Rio.
7.840 people interviewed during the process.
1 billion dollars in economic movement.
To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.
MEDIA POINTS
Distributed across
4 regions of Rio and 3 cities
in Baixada Fluminense.
CAMPAING INSERTIONS
4,433,436 ad insertions broadcasted
WEEKLY IMPACTS
60 million people reached across different channels.
