Simply Pop marks Coca-Cola North America's entry into the emerging category of prebiotic sodas. Developed under the well-known Simply juice brand, the project responds to the behavior of a new generation of consumers — seeking flavor, lightness, and more conscious choices, without giving up on style.
We were invited to create the visual identity and packaging for this new product, connecting the natural essence of Simply with the expressive, graphic energy of pop culture. The challenge was to propose a new visual aesthetic for the healthy — one that feels young, vibrant, and culturally current.
