Webinar #4 BRANDING E O MARKETING DE INFLUÊNCIA
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July 26th – 5 PM
What you will discover:
The importance of Branding as a driver of your marketing strategy
How branding helps define the choices of influencers for your brand
3 positive examples of actions between brands and influencers.
Amanda Gebara
Head of Strategy - Tátil
Head of Strategy at Tátil Design. Professional with 15 years of experience in branding, co-branding, branded content and experience, leading the construction of major brands such as Ambev, Bimbo, Dasa, Gerdau, Johnson & Johnson, Magalu, Natura, Netflix, O Boticário and Vibra Energia.
André Carvalhal
Writer and CEO of 3mais
Specialist in design for sustainability. Author of the bestseller "Fashion with Purpose – Manifesto for the Great Turnaround" and the finalist for the 2019 Jabuti Prize "Long Live the End – Almanac of a New World". Consultant and creator of special projects for brands such as Unilever, Coca-Cola, and Do Bem.
Moderator: Pedro Medicis, president of Tátil
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Pedro Médicis
Brazilian–Swiss and born in Rio, Pedro is a trained advertiser with postgraduate studies in Management from FGV and Financial Decision Making from Babson College. He brings more than 20 years of experience in Business Development, Marketing, and Branding. He has founded and operated companies in solar energy, fintech, and biocosmetics, establishing himself as a hands‑on entrepreneur and venture builder.
Amanda Gebara
