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What is the power of origin when we talk about originality?
September 1, 2024
What is the power of origin when we talk about originality? How can original ideas be born? Fred Gelli (CEO at Tátil) invites Clayton Caetano (Head of Branding and Design at Itaú) for a discussion about the strength of origin in building Brazil’s most valuable brand. A conversation that weaves through design, branding, and the personal journeys of Fred and Clayton.
Fred Gelli
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With more than 35 years of experience, Fred has received over 200 national and international awards, including the iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has served on juries for the world’s most prestigious design festivals, including D&AD (2007), the 55th Cannes Lions (2008), Jury President at Dubai Lynx (2016), and currently President of the Jury at D&AD 2025.
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