Project

Our challenge 

To design a global packaging system that would reposition the Danone brand.

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Our strategic approach 

Like Danone, we also believe in simples recipes. Therefore, we have reinterpreted the visual and emotional codes built over 100 years, using only a few good ingredients to create narratives that communicate attributes in a strategic way, moving the brand and its products in the direction of contemporary desires.

More than creating an elastic and strategic design system, we have redesigned the entire portfolio of the brand’s products based on the guidelines developed. There were more than 250 SKUs. A job done in partnership with Danone’s local and global teams, bringing a vibrant new “Simple Goodness” to 17 countries.