Combining up to date values of Brazilian identity and sustainability, we have designed a brand that represents movement and expansion. A symbol that unites, expands and points to new directions, combining fluidity and assertiveness. A language that conveys credibility and at the same time brings people closer together. It's an invitation to evolve towards the future: Evolua.

The creation of the identity of Evolua Ethanol, a brand that is already the largest ethanol commercializer in Brazil, and translating its strategy into expressions. Through shapes, colors, typography, and photographic directions, the brand's ability to integrate, move, and transform is represented. This way, the brand translates this new player objective to rethink mobility and spread 100% Brazilian technology around the world, generating positive impact for the planet and for people.

This project accurately and creatively translates the strategy of this new brand, the result of the merger of two major Brazilian energy companies, by creating a powerful, engaging, and modern language from its attributes. It provides clear guidelines that are easy for all communication partners to understand and use.