To compose the Betânia family of products, we brought the main asset of the brand, its origin (from where it came from). The brand was born and built in the northeastern hinterland, bringing together more than 3 thousand milk-producing families, represented through graphics and iconographic language. Our concern was maintaining a system recognizable in any part of the market, creating uniformity between the products so that the language would leave the fragmentation and enter a new phase, more consistent and robust.

"The milk that flows from the earth." It is one of the graphics on the packaging, in addition to blue, so strong in brand recognition by the consumer. To tell the brand's story and discuss the quality of the products, we use typographic resources and icons, always highlighting the history and origin of the brand.

Ambient Yogurt has proven successful in China primarily because of consumer demand for convenience. Our challenge was to build a product with an unprecedented proposal: a yogurt that can be left out of the fridge and can quickly be taken anywhere and consumed at any time. The Brazilian market had characteristics similar to the Chinese market: concern with nutrition and convenience, "snackfication," and a lack of similar offers.