Solution:
First, we consolidated the new positioning into strategic tools. Then, to create a brand that promotes authenticity and an abundance of deliciousness, we invited the entire Tátil team to draw their own Bob’s. The results became inspiration for a brand that is original, spontaneous, and good-humored, mirroring Bob’s engaging personality. We chose an artisanal technique. We created stamps made from one of Bob’s own delicious ingredients: potatoes.
Solution:
First, we consolidated the new positioning into strategic tools. Then, to create a brand that promotes authenticity and an abundance of deliciousness, we invited the entire Tátil team to draw their own Bob’s. The results became inspiration for a brand that is original, spontaneous, and good-humored, mirroring Bob’s engaging personality. We chose an artisanal technique. We created stamps made from one of Bob’s own delicious ingredients: potatoes.
We chose an artisanal technique. We created stamps made from one of Bob’s own delicious ingredients: potatoes. Yes, the new brand was born from a real potato, carved by hand, resulting in pure texture and sensation.
We chose an artisanal technique. We created stamps made from one of Bob’s own delicious ingredients: potatoes. Yes, the new brand was born from a real potato, carved by hand, resulting in pure texture and sensation.
To go along with it, we designed the environment, signage, packaging, and a language packed with texts, images, and colors, all served with a generous extra ingredient: humor. The new Bob’s store is the result of a co-creation process with the client, the communication partner, and the architecture firm Be Bo.
To go along with it, we designed the environment, signage, packaging, and a language packed with texts, images, and colors, all served with a generous extra ingredient: humor. The new Bob’s store is the result of a co-creation process with the client, the communication partner, and the architecture firm Be Bo.
Result:
More than a dive back into its essence, Bob’s gained a set of expressions aligned with its new moment, resulting in more than a 30% increase in sales at the pilot store and an approval rating close to 100% for the new location.
Result:
More than a dive back into its essence, Bob’s gained a set of expressions aligned with its new moment, resulting in more than a 30% increase in sales at the pilot store and an approval rating close to 100% for the new location.
