Challenge
Reposition a brand with more than six decades of history without erasing its origins, revealing its strength in a context marked by urgent agendas such as energy transition and food security.
It was necessary to build a language system — visual and verbal — capable of unifying different fronts of the business, ensuring institutional consistency, and clearly translating Copersucar’s operations in all their complexity.
More than seeming sustainable, the challenge was to affirm a genuinely regenerative model, one that respects local knowledge, operates on a global scale, and maintains cooperation as a founding principle.
Challenge
Reposition a brand with more than six decades of history without erasing its origins, revealing its strength in a context marked by urgent agendas such as energy transition and food security.
It was necessary to build a language system — visual and verbal — capable of unifying different fronts of the business, ensuring institutional consistency, and clearly translating Copersucar’s operations in all their complexity.
More than seeming sustainable, the challenge was to affirm a genuinely regenerative model, one that respects local knowledge, operates on a global scale, and maintains cooperation as a founding principle.