OUR STRATEGIC APPROACH

As inspiration to capture the diversity of Dasa's brands, we looked at the diversity of corals, multiple individuals that cohesively build an ecosystem full of plurality in shapes, sizes, and colors.Our strategy mapped the attributes that differentiate and give the essence of each brand and outlined the common points that unify the group. We built a cohesive and flexible brand system that respects the individuality of each brand while maintaining visual unity.

DESIGN AS A UNIFYING ELEMENT

The Dasa symbol is the great visual link that endorses and integrates the entire ecosystem.We introduced the "Dasa Sans" typography as a key element of our thinking. It adapts to each logo according to its individual characteristics.The institutional blue of Dasa is another element that reinforces the group's unity, coexisting with the colors of each brand's own palettes. This created the perception of uniformity while allowing the diversity of each brand to express itself uniquely.Nav, the digital platform, derives from the identity of the parent brand and spans across all brands.