What is the project?

‍Beyond being a brand guide, this set of guidelines creates a proprietary brand repertoire for all of Dasa's physical spaces. Inspired by Biophilic Design and Home-Like Design, we prioritize human well-being. With these references, the brand's territories become a reality: care that welcomes, partnership that empowers, technology that simplifies, and science that transforms.

What is the goal?

‍Consistency of the brand in experiences. Dasa unifies and communicates across different solutions, from hospitals and diagnostics to virtual access. A language was needed that not only connected all the brands but also put Dasa's pillars into practice. As a result, creating the experience becomes natural and more liberating within each journey.

Creating an environment that welcomes and transforms.

‍Breathing and feeling good. Not feeling the time pass. Shedding anxieties to surrender to sensations that bring well-being. Seeing the subtle. Belonging. Breathing and just being there. A place to be present. With a system of FIX, FLEX, FREE, we've created guidelines and examples of how to enhance the Dasa brand's experience for environments and spaces, ensuring unity in the largest healthcare ecosystem in Latin America while respecting the space for adaptation for each journey with clarity and consistency.