Music is more than emotion, entertainment and art.
Music is also investment, hard work, business.
And being the link that propels these two dimensions of music,
connecting its entire creative chain, Ecad exists to keep music alive.
This concept insight allowed us to view and treat this project much more into the music universe as a whole, which was key to revitalizing the brand and creating a fresh, unifying & compelling system – something that had been somewhat lost in previous brand management efforts. It then seeped into every aspect of our work, from logo design to visual & verbal languages, in the form of musical composition principles such as rhythm, scale, articulation, harmony.
Music is more than emotion, entertainment and art.
Music is also investment, hard work, business.
And being the link that propels these two dimensions of music,
connecting its entire creative chain, Ecad exists to keep music alive.
This concept insight allowed us to view and treat this project much more into the music universe as a whole, which was key to revitalizing the brand and creating a fresh, unifying & compelling system – something that had been somewhat lost in previous brand management efforts. It then seeped into every aspect of our work, from logo design to visual & verbal languages, in the form of musical composition principles such as rhythm, scale, articulation, harmony.
The new logo was born from a somewhat coincidental insight: that its four letters were actual equivalent to musical notes, something that could give us not only sound, but form. It was one of those rare a-ha moments for logo design (when first presented this pitch, board members, many of whom are musicians themselves, wondered how they hadn’t thought of it before).
The new logo was born from a somewhat coincidental insight: that its four letters were actual equivalent to musical notes, something that could give us not only sound, but form. It was one of those rare a-ha moments for logo design (when first presented this pitch, board members, many of whom are musicians themselves, wondered how they hadn’t thought of it before).
Modularity and movement. Articulation and rhythm. The new logo takes advantage of the most inspiring dimension of music to represent Ecad as the element that unites the different parts of an ecosystem, generating connection and balance. It connects and inspires empathy, materializing Ecad’s purpose of being an instrument that exists to keep music alive.
Modularity and movement. Articulation and rhythm. The new logo takes advantage of the most inspiring dimension of music to represent Ecad as the element that unites the different parts of an ecosystem, generating connection and balance. It connects and inspires empathy, materializing Ecad’s purpose of being an instrument that exists to keep music alive.