We've created a logo that blends a classic and a modern font to express diversity and celebrate the vibrant essence of a brand that is always in motion, making room for the new. We've brought a consistent and contemporary language to all elements. In the color palette, we've combined tones that convey solidity and a connection to the future. In the photographic language, we prioritize human relationships, giving prominence to people. In the brand architecture system. In the tone of voice that brings closeness and inspiration, paving the way for the brand to communicate its values with freshness and relevance.