“Team up. Game on.”
Our work began with an in-depth dive into the essence of Michelob Ultra. We immersed ourselves in the brand’s existing materials, analyzed competitors, and developed Creative Principles that guided the entire creation process. These principles allowed us to expand the brand’s language with elasticity and consistency, connecting the product to impactful global movements
“Team up. Game on.”
Our work began with an in-depth dive into the essence of Michelob Ultra. We immersed ourselves in the brand’s existing materials, analyzed competitors, and developed Creative Principles that guided the entire creation process. These principles allowed us to expand the brand’s language with elasticity and consistency, connecting the product to impactful global movements
Iconicity as a Mantra.
We redefined Michelob Ultra as a lifestyle brand. We simplified the ribbon to amplify its iconicity. In photography, we created authentic scenes where active meets social. Natural sports movements were captured from unusual angles, sparking curiosity. We embraced the philosophy of “less is more”, bringing the product’s own lightness into the layout.
A sophisticated, dynamic, and contemporary language – but above all, iconic. Ready to make Michelob Ultra a true lifestyle icon.
Iconicity as a Mantra.
We redefined Michelob Ultra as a lifestyle brand. We simplified the ribbon to amplify its iconicity. In photography, we created authentic scenes where active meets social. Natural sports movements were captured from unusual angles, sparking curiosity. We embraced the philosophy of “less is more”, bringing the product’s own lightness into the layout.
A sophisticated, dynamic, and contemporary language – but above all, iconic. Ready to make Michelob Ultra a true lifestyle icon.