Rivers live, traverse, and reflect stories of the Amazonia

From dawn to dusk, the stories and cultural and natural elements that unfold along the riverbanks throughout the day, the varying shades of each type of river, their curves, the navigation of boats, and the artifacts, all synthesize the concepts for the fragrances launched by Natura Ekos. Based on strategic direction and narrative, we crafted the entire journey, including naming, branding, bottle design, packaging, and visual language.

Starting from the typographic design, we expanded the entire language.

In ancient Tupi, 'Y' means water, and this concept served as the starting point for the evolution of Ekos's typography. We focused on the morphology of the 'Y' character, exploring its vertices and bifurcations to represent the flow of rivers, adding an organic layer to the typeface family. This logic was extended to the other characters of the brand, emphasizing sinuosity and reinforcing the contrasts between straight and curved lines, creating a cohesive and fluid visual identity.