Creative Process

We seek to expand our knowledge of Ekos soapmaking through gift boxes that showcase the brand's bioinnovation and share the story of soap production in the city of Benevides, in the state of Pará, Brazil. It's a technological center in the heart of the forest, where 90% of this soapmaking is developed, promoting social and environmental sustainability. The packaging prominently features indigenous paintings and ceramic designs to narrate this story.

Drawing inspiration from indigenous art, four distinctive patterns were created to differentiate the soaps and emphasize the power of biobeauty and the characteristics of each product: 100% plant-based, free from animal fats, and made with sustainably extracted oils from the Amazon, contributing to the preservation of the rainforest.

Solution

The project involved in-depth research on indigenous art, its designs, and their meanings so that we could develop graphics that would illustrate the packaging in a way that makes them desirable as gifts, carry the entire narrative that Ekos conveys through its soap-making, and inspire new ways of experiencing the Amazon, through its bioactives, culture, people, and wisdom.

The result was boxes with a wealth of intricate details, yet with easily recognizable products, and a story of Amazonian potency contained in each of their elements.