Bringing the concept of "Transborde Amazônia," created for Rock in Rio, to life within Natura's expressions at the event. This serves to strengthen the regenerative power of the relationship that Natura holds with the Amazon, which overflows beyond itself.
Bringing the concept of "Transborde Amazônia," created for Rock in Rio, to life within Natura's expressions at the event. This serves to strengthen the regenerative power of the relationship that Natura holds with the Amazon, which overflows beyond itself.
An overflowing Amazon, breaking boundaries and barriers through vibrant colors that resonate with the local energy, coexisting harmoniously with the earthy and natural tones of Natura Ekos. This approach values and brings the forest closer to the festival audience, while also highlighting the significance and wealth of the world's largest tropical rainforest. The concept is rooted in the Castanha nut, a vital bioactive that sustains the regenerative cycle of both the Amazon and the individuals who rely on the Castanheira tree for sustenance and income through sustainable harvesting.
An overflowing Amazon, breaking boundaries and barriers through vibrant colors that resonate with the local energy, coexisting harmoniously with the earthy and natural tones of Natura Ekos. This approach values and brings the forest closer to the festival audience, while also highlighting the significance and wealth of the world's largest tropical rainforest. The concept is rooted in the Castanha nut, a vital bioactive that sustains the regenerative cycle of both the Amazon and the individuals who rely on the Castanheira tree for sustenance and income through sustainable harvesting.
