To humanize and simplify Suzano's expressions, we invested in the power of illustration synthesis, using inviting codes to build a diverse and contemporary language, which would create a bridge with society. Translating its guidelines from macro to micro and inspired by the living cycle, we have brought more humanity to the brand through the didactic power of illustration, maintaining the fidelity of the traces of the eucalyptus and native fauna.
To humanize and simplify Suzano's expressions, we invested in the power of illustration synthesis, using inviting codes to build a diverse and contemporary language, which would create a bridge with society. Translating its guidelines from macro to micro and inspired by the living cycle, we have brought more humanity to the brand through the didactic power of illustration, maintaining the fidelity of the traces of the eucalyptus and native fauna.
