To build a business that would reposition the role of data — not as volume or technology, but as a tool for formulating the right questions. At the same time, it was necessary to integrate five distinct cultures into a single identity, connected to B3’s ecosystem without resorting to the sector’s generic codes.
The business needed to operate with scientific rigor and strategic traction, communicate clarity within an abstract territory, and function as a system — not merely as an identity.
To build a business that would reposition the role of data — not as volume or technology, but as a tool for formulating the right questions. At the same time, it was necessary to integrate five distinct cultures into a single identity, connected to B3’s ecosystem without resorting to the sector’s generic codes.
The business needed to operate with scientific rigor and strategic traction, communicate clarity within an abstract territory, and function as a system — not merely as an identity.
