The project stands out for its cultural adaptability and global impact, using universal visual elements that are easily recognizable, replicable, and adaptable. It strengthens the Coca-Cola Company’s global commitment to a world without waste, promoting innovations such as bottles made from 100% recycled plastic (rPET) and multipack packaging made from 100% recyclable Kraft cardboard. Each element aims to generate relevance and impact, from using bottles as messaging icons to lifestyle images that reflect a young, diverse, and engaged audience, including the strategic reintroduction of the green color tied to the brand’s history.
The project stands out for its cultural adaptability and global impact, using universal visual elements that are easily recognizable, replicable, and adaptable. It strengthens the Coca-Cola Company’s global commitment to a world without waste, promoting innovations such as bottles made from 100% recycled plastic (rPET) and multipack packaging made from 100% recyclable Kraft cardboard. Each element aims to generate relevance and impact, from using bottles as messaging icons to lifestyle images that reflect a young, diverse, and engaged audience, including the strategic reintroduction of the green color tied to the brand’s history.
