After this rebrand, Tátil took over a 9 months communication fee with the aim of bringing consistency to all following brand expressions and defining a unique strategic and creative territory for the Ecad brand.

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My role as lead designer on this project spanned from creative concept discussions to logo design, visual identity elements, their behavior and a thorough brand book. Being a musician myself allowed me to look at it from an interesting perspective which, hopefully, resulted in a strong prevalence of musical Gestalt — harmony, scale, balance, rhythm — in the visual identity system as a whole.