Crafting Premium Materials

To bring Michelob Ultra’s lifestyle to life, we developed a Brand Move that takes the brand’s key assets beyond the label. We designed a premium line of products, apparel, and accessories that bring the brand’s language into people’s everyday lives.

With a merchandising manual that inspires and standardizes the application of the brand language, we elevated the perception of quality and authenticity. The result is a sensory and engaging experience that accompanies the audience in both social and active moments.