With the aim of valuing the work of the artists known as "Abridores de Letras" and preserving this popular and cultural knowledge from the Amazon region, we invited, along with Fernanda Martins' curation, 17 artists to design the RYOS brand, each with their own distinct characteristics. Throughout the process, we learned about the creative elements that distinguish Amazonian decorative lettering and identify the authorship of each artist, such as the predominant division of letters into two parts, known as "caqueados" (decorative embellishments on the letter's body). This system, created by Amazonian riverside communities, reflects a unique code that resonates with the region they inhabit and is a result of their deep connection with the environment. We have incorporated these graphic constructions into our EKOS typography, which is present in both our visual language and our packaging.
With the aim of valuing the work of the artists known as "Abridores de Letras" and preserving this popular and cultural knowledge from the Amazon region, we invited, along with Fernanda Martins' curation, 17 artists to design the RYOS brand, each with their own distinct characteristics. Throughout the process, we learned about the creative elements that distinguish Amazonian decorative lettering and identify the authorship of each artist, such as the predominant division of letters into two parts, known as "caqueados" (decorative embellishments on the letter's body). This system, created by Amazonian riverside communities, reflects a unique code that resonates with the region they inhabit and is a result of their deep connection with the environment. We have incorporated these graphic constructions into our EKOS typography, which is present in both our visual language and our packaging.
