Tone of voice
The updates we proposed for Raia extended to all aspects of the brand, beyond the visual language. Raia's new tone of voice is like that, closer and lighter. With a positive and broad vision of an integral health care. Well reframed, to express Raia's new positioning as a place to experience health.
Tone of voice
The updates we proposed for Raia extended to all aspects of the brand, beyond the visual language. Raia's new tone of voice is like that, closer and lighter. With a positive and broad vision of an integral health care. Well reframed, to express Raia's new positioning as a place to experience health.
Store
The evolution of Raia's brand as a PLACE TO LLIVE HEALTH could not fail to involve a special materialization: a new flagship store on Av. Sao Gabriel, in Jardim Paulista, Sao Paulo. This flagship is the beginning of a wave of innovations that will spread throughout the network. Much more than a place to sell medicines, the unit that opened in June offers services and products for those looking for a HEALTHY LIFE.
It was completely designed to provide a more humane experience, with a welcoming atmosphere, warmer light, natural materias such as wood and navigation that encourages the discovery of new habits and health care
Store
The evolution of Raia's brand as a PLACE TO LLIVE HEALTH could not fail to involve a special materialization: a new flagship store on Av. Sao Gabriel, in Jardim Paulista, Sao Paulo. This flagship is the beginning of a wave of innovations that will spread throughout the network. Much more than a place to sell medicines, the unit that opened in June offers services and products for those looking for a HEALTHY LIFE.
It was completely designed to provide a more humane experience, with a welcoming atmosphere, warmer light, natural materias such as wood and navigation that encourages the discovery of new habits and health care