Unanimously approved by the Judging Committee, when tried out, the Olympic Games Brand creates powerful connections with athletes and people. In 2016, in addition to visually representing the event in products and campaigns, it will be broadcast to billions of people around the world during and after the Games.
Unanimously approved by the Judging Committee, when tried out, the Olympic Games Brand creates powerful connections with athletes and people. In 2016, in addition to visually representing the event in products and campaigns, it will be broadcast to billions of people around the world during and after the Games.
A visually strong and conceptually relevant brand, with inspiring essence, pillars and attributes, also needs a tool that helps manage its expressions. BranDirection® is the tool whose main objective is to guide everyone who works with the Rio 2016™ Paralympic Games brand. A compass, which helps guide choices and direct the actions carried out in its name. It brings the essence at its center to show that everything the Rio 2016™ Paralympic Games brand does needs to translate passion and transformation. Around it, the four pillars of communication appear. Each pillar has two attributes that qualify it. Each attribute has three completion levels.
A visually strong and conceptually relevant brand, with inspiring essence, pillars and attributes, also needs a tool that helps manage its expressions. BranDirection® is the tool whose main objective is to guide everyone who works with the Rio 2016™ Paralympic Games brand. A compass, which helps guide choices and direct the actions carried out in its name. It brings the essence at its center to show that everything the Rio 2016™ Paralympic Games brand does needs to translate passion and transformation. Around it, the four pillars of communication appear. Each pillar has two attributes that qualify it. Each attribute has three completion levels.
Before developing any communication piece or action, from the simplest to the most strategic, always have BranDirection® at hand. Think about the four pillars and eight attributes that make up the brand and read the texts of each of them again. Everything the Rio 2016™ Paralympic Games brand does must have its four pillars represented. To do this, at least one of the attributes of each pillar must have a filling level (high, medium or low intensity), according to the goal you intend to achieve. This way, you ensure that all pillars are present in the conceptualization and communication, combining and balancing the visual and verbal language of the Rio 2016™ Paralympic Games brand.
Before developing any communication piece or action, from the simplest to the most strategic, always have BranDirection® at hand. Think about the four pillars and eight attributes that make up the brand and read the texts of each of them again. Everything the Rio 2016™ Paralympic Games brand does must have its four pillars represented. To do this, at least one of the attributes of each pillar must have a filling level (high, medium or low intensity), according to the goal you intend to achieve. This way, you ensure that all pillars are present in the conceptualization and communication, combining and balancing the visual and verbal language of the Rio 2016™ Paralympic Games brand.