Solution
To translate the lightness and energy of Simply Pop, we created a visual language that starts from fruit — but breaks away from conventional naturalness. The system embraces vibrant colors, unexpected graphic compositions, and a sensorial, youthful aesthetic — closer to pop culture than to the typical wellness universe.
Solution
To translate the lightness and energy of Simply Pop, we created a visual language that starts from fruit — but breaks away from conventional naturalness. The system embraces vibrant colors, unexpected graphic compositions, and a sensorial, youthful aesthetic — closer to pop culture than to the typical wellness universe.
Inspired by Pop Art, the illustration style helped us reinterpret the fruit stickers — transforming them from generic labels into carriers of product personality, impact, and originality.
The language combines the simplicity of fruit with expressive, eye-catching and contemporary visual elements. The result is a brand that stands out on the shelf, connects with evolving consumption habits, and expands Simply’s reach into new experiences and territories.
Inspired by Pop Art, the illustration style helped us reinterpret the fruit stickers — transforming them from generic labels into carriers of product personality, impact, and originality.
The language combines the simplicity of fruit with expressive, eye-catching and contemporary visual elements. The result is a brand that stands out on the shelf, connects with evolving consumption habits, and expands Simply’s reach into new experiences and territories.
