We started from the hard stage spotlight as the central concept, translating it into gamified, vector-based, bold screens that reinforce Sprite’s visual impact. The original journey was maintained — choosing the vibe and artists, generating the track with AI, and publishing — while we added layers of visual language, rhythm, and micro-interactions that amplify the sense of creation and invite participation.

The result is an AI-powered app that connects music, technology, and self-expression, reinforcing Sprite’s global strategy of engaging communities through culture. We presented two design concepts: one lighter and cleaner, the other bolder and darker, both completely on-brand.