The concept “elevate everything that is ours to Brazilian power” guides the project’s entire language, from visual to verbal. From it, we shaped an identity able to keep pace with Brazil in motion and express B3’s presence where it already operates: in the connections that build trust, in the decisions that unlock growth, and in the flow of relationships that helps the country prosper.
We redefined the brackets as a living device for expression, able to adapt across sectors, territories, and diverse contexts without losing coherence. This system is completed by a proprietary typeface, visual guidelines, and expressive tools designed to circulate consistently across multiple touchpoints. In the verbal layer, the same idea gains voice through four movements—make it happen, make it together, make it prosper, and go beyond—consolidating an integrated expression in which form and language evolve together.
The concept “elevate everything that is ours to Brazilian power” guides the project’s entire language, from visual to verbal. From it, we shaped an identity able to keep pace with Brazil in motion and express B3’s presence where it already operates: in the connections that build trust, in the decisions that unlock growth, and in the flow of relationships that helps the country prosper.
We redefined the brackets as a living device for expression, able to adapt across sectors, territories, and diverse contexts without losing coherence. This system is completed by a proprietary typeface, visual guidelines, and expressive tools designed to circulate consistently across multiple touchpoints. In the verbal layer, the same idea gains voice through four movements—make it happen, make it together, make it prosper, and go beyond—consolidating an integrated expression in which form and language evolve together.