In the verbal identity, we developed a tone that balances irreverence and appetite. Direct statements, onomatopoeias and confident lines reinforce the bold spirit of the brand, now dedicated to the chicken platform. The result is a voice with global elasticity and its own personality, fully aligned with Burger King’s provocative character.

The project involved creative direction, strategy, design, verbal identity, photography, illustration and audiovisual production — a 360° delivery that repositions the brand’s chicken category and opens space for future expansions.