Before developing any communication piece or action, from the simplest to the most strategic, always have BranDirection® at hand. Think about the four pillars and eight attributes that make up the brand and read the texts of each of them again. Everything the Rio 2016™ Paralympic Games brand does must have its four pillars represented. To do this, at least one of the attributes of each pillar must have a filling level (high, medium or low intensity), according to the goal you intend to achieve. This way, you ensure that all pillars are present in the conceptualization and communication, combining and balancing the visual and verbal language of the Rio 2016™ Paralympic Games brand.
Before developing any communication piece or action, from the simplest to the most strategic, always have BranDirection® at hand. Think about the four pillars and eight attributes that make up the brand and read the texts of each of them again. Everything the Rio 2016™ Paralympic Games brand does must have its four pillars represented. To do this, at least one of the attributes of each pillar must have a filling level (high, medium or low intensity), according to the goal you intend to achieve. This way, you ensure that all pillars are present in the conceptualization and communication, combining and balancing the visual and verbal language of the Rio 2016™ Paralympic Games brand.