2025 – REFRESH

And just like every new samba-enredo, the Rio Carnaval identity keeps evolving. In 2025, new elements, new applications, and new forms of expression expand its presence throughout the city—without losing the rhythm that connects the brand to its essence. On the giant screens of Sapucaí, the identity pulses to the beat of the drums, vibrating in real-time with the energy of the avenue. A Carnaval that transforms, that moves, that resonates across the world—continuing to write its story with the collective force of those who bring the celebration to life.