With more than 35 years of experience, Fred has received over 200 national and international awards, including the iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has served on juries for the world’s most prestigious design festivals, including D&AD (2007), the 55th Cannes Lions (2008), Jury President at Dubai Lynx (2016), and currently President of the Jury at D&AD 2025.

Strategic Planner & Shopper Specialist passionate about consumer behavior. Always curious about new trends and how they change/impact our daily lives and, of course, consumption.  Truly believe that "eventually everything connects" and that good insights can come from the most unthought places.