To create a brand that stood out in a highly competitive and fragmented environment, without losing its accessible essence. The new global positioning of the range had to be expressed in design - "Inspired by your living. Designed by your home." - connecting home care to the plurality of Carrefour consumers. The challenge extended from verbal and visual identity to a robust packaging and category signage system, ensuring cohesion across different markets, channels and cultures.

We start from a central principle: to make the ordinary seem extraordinary. We created a visual and verbal system that puts real life at the center - with tones, shapes and messages that make everyday life lighter, more functional and more beautiful. The new identity features a vibrant and inviting palette, inspired by the idea of a “living home”, with simple, tactile graphics that reinforce feelings of welcome and practicality.

The packaging system has been redesigned to act as a clear and attractive navigation wall at the point of sale - reinforcing the aspirational nature of the brand without sacrificing accessibility.

Today, Carrefour Home circulates with consistency and personality in eight countries, connecting the universe of the home to a new look for its own brand.