Rivers live, traverse, and reflect stories of the Amazonia

From dawn to dusk, the stories and cultural and natural elements that unfold along the riverbanks throughout the day, the varying shades of each type of river, their curves, the navigation of boats, and the artifacts, all synthesize the concepts for the fragrances launched by Natura Ekos. Based on strategic direction and narrative, we crafted the entire journey, including naming, branding, bottle design, packaging, and visual language.

Starting from the typographic design, we expanded the entire language.

In ancient Tupi, 'Y' means water, and this concept served as the starting point for the evolution of Ekos's typography. We focused on the morphology of the 'Y' character, exploring its vertices and bifurcations to represent the flow of rivers, adding an organic layer to the typeface family. This logic was extended to the other characters of the brand, emphasizing sinuosity and reinforcing the contrasts between straight and curved lines, creating a cohesive and fluid visual identity.

With the aim of valuing the work of the artists known as "Abridores de Letras" and preserving this popular and cultural knowledge from the Amazon region, we invited, along with Fernanda Martins' curation, 17 artists to design the RYOS brand, each with their own distinct characteristics. Throughout the process, we learned about the creative elements that distinguish Amazonian decorative lettering and identify the authorship of each artist, such as the predominant division of letters into two parts, known as "caqueados" (decorative embellishments on the letter's body). This system, created by Amazonian riverside communities, reflects a unique code that resonates with the region they inhabit and is a result of their deep connection with the environment. We have incorporated these graphic constructions into our EKOS typography, which is present in both our visual language and our packaging.