Cliente

Tigre

Projeto

Identidade Tigre & Grupo Tigre
Identidade Visual
Tipografia
Branding
Embalagem
Team & Awards

Contexto e Desafios

For more than 85 years, Tigre has been part of Brazilian life. A leader in pipes and fittings and present in more than 25 countries, it is a brand that ranges from sanitation to irrigation, from the large construction site to the home, in everything that needs to work for life to happen. A beloved brand, built with communication that left its mark on the industry, but that carried an association smaller than its actual size.

We were invited to give form and voice to Grupo Tigre, the brand that gathers and represents this entire portfolio, in Brazil and beyond, and at the same time to evolve the Tigre brand, without letting it lose what made it so loved. Two brands born from the same purpose, each with its own role, to show that Tigre is much more than pipes and fittings.

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