Design that delivers value is the one that connects strategy, innovation, and impact. In 2024, we grew 62% in EBITDA and 23% in revenue, proving the strength of our strategic branding approach. Mega Brasil highlighted how our work blends precision and sensitivity to transform brands and strengthen businesses. With over 300 projects delivered—40% of them international, we continue to expand our global presence. In this article, we explore the role of strategic design in brand evolution and how this vision shapes our future.