DESIGN FEELING: WHAT TRANSFORMATIONS CAN BRANDS AND PEOPLE MAKE TOGETHER?
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Ricardo Bezerra
Narração, concepção e roteiro
Thiago Klein
Coordenação
Luiza Magalhães
Estratégia
Ricardo Bezerra e Thaiane Gomes
Design
Luísa Simões
Executiva de Conta e Produção
Malícia Visual
Produção, Edição e Motion
Luciana Moletta
Tradução
Throughout life, we accumulate knowledge, feelings, and ideas that make us who we are. We transform and are transformed all the time.
The problem arises along the way, where we become detached from the whole and lose the feeling of unity and integration. An individualistic and egocentric view blinds us to reality: we are a large community made of matter, living organisms, and different characters inhabiting the same space, the same planet.
When we transfer this thought to the world of brands, we realize that they too can become detached from the whole if they only have an individualistic and egocentric view. The truth is that they are part of a LIVING ARCHITECTURE that needs to re-establish positive value exchanges with people, with the planet, and with life. They need to be agents of transformation.
So, what transformations can brands and people make together?
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Ricardo Bezerra
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