Revenue Director
at Tátil
Strategic Planner & Shopper Specialist passionate about consumer behavior. Always curious about new trends and how they change/impact our daily lives and, of course, consumption. Truly believe that "eventually everything connects" and that good insights can come from the most unthought places.
Juliana Barreto is a seasoned strategist with almost two decades of experience and a passion for consumer behavior. She specializes in aligning brand building with business goals and truly believes in finding innovative ways to connect the dots in brand strategy.
Throughout her career, she has partnered with global giants such as Coca-Cola, P&G, Burger King, and Carrefour, among many others. She excels at bridging the gap between brand storytelling and consumer experience to deliver high-level business growth.
To Listen
To Watch
To Read
iconicity and a new kind of nostalgia
Legacy is always an exchange
An iPod found and a symbolic journey
Purpose with Purpose (a reflection on brands)
A timely note: A reflection on this start of the year and what we expect from new cycles
RIW and the Paradox of Choice
