Juliana Barreto is Revenue Director at Tátil Design, a strategist with almost two decades of experience and a passion for consumer behavior. Skilled at aligning brand building with business goals, she looks for original ways to connect the dots in strategy. Throughout her career, she has worked with global brands such as Coca-Cola, P&G, Burger King and Carrefour, bringing brand narrative closer to consumer experience to drive growth.
She is a Brand Strategy professor at Istituto Europeo di Design in Rio de Janeiro and writes for Meio & Mensagem. Her themes include consumer behavior and trends, shopper marketing and brand experience.
To Listen
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To Read
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iconicity and a new kind of nostalgia
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Legacy is always an exchange
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An iPod found and a symbolic journey
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Purpose with Purpose (a reflection on brands)
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A timely note: A reflection on this start of the year and what we expect from new cycles
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RIW and the Paradox of Choice
