Asterisco #23 THE CENTER IS AN INVENTION OF THE EGO | Design Feeling
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Ricardo Bezerra
Narração, Concepção e Roteiro
Luiza Magalhães
Coordenação, Estratégia e Produção
Ricardo Bezerra e Thaiane Gomes
Design
Luísa Simões
Executiva de Conta e Produção
Malícia Visual
Produção e Edição
Luciana Moletta
Tradução
We live under an aesthetic hegemony. From an early age, we learn to like some things and dislike others. We are guided by a Eurocentric culture. As designers, most of us are trained and follow the teachings of the Bauhaus School of Design, applying the laws of good form.
But do these laws apply equally to all cultures? Decentralizing the gaze opens space for many other ways of expressing the truth of each culture. That is, the freedom to express one's ethics through one's own aesthetics.
How can we rethink Design and Branding from new perspectives and new narratives?
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Ricardo Bezerra
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