Asterisco #3 What is the role of brands in building the future?

We were caught off guard by a virus that paralyzed our lives and challenges many of the certainties we've cultivated for years.

Health and the economy are at stake in a planetary crisis that has the potential to change paradigms.

Meanwhile, companies of all sizes and types are trying to adapt to the changing context, many having to completely reinvent themselves.

What will be different? How can we rethink the role of brands in society? What new spaces can they occupy in people's lives to remain relevant? What models can we use as inspiration on this path?

These were some of the thought-provoking questions in a conversation moderated by Fred Gelli and two of the great leaders of impact movements: Luciana Feres, Global VP of Marketing at Danone, and Marcel Fukayama, co-founder of Sistema B Brasil.