In this debut episode of the 5th season of asterisco*, we return with a chat between Fred Gelli (CEO) and Ricardo Bezerra (CCO) about Origin and Originality. These themes, which have guided Tátil since its founding in 1989, when it began bringing Biomimicry and Sustainability to Design solutions in Brazil, remain alive today, 35 years later. Fred and Ricardo explore the behind-the-scenes of the studio's most famous cases, such as Natura, Coca-Cola, and Rio Carnaval, and what led them to see in Design more than a profession, a lens to bring out the originality of things.
Apresentação:
Fred Gelli e Ricardo Bezerra
Studio:
Felipe Habib
Direção criativa e design:
Ricardo Bezerra e Camila Cannavale
Gestão e estratégia:
Luiza Magalhães
Estratégia e conteúdo:
Marcelo Cândido
Design e edição:
Natália Silveira
Pills
ORIGIN, ORIGINAL, ORIGINALITY
In this debut episode of the 5th season of asterisco*, we return with a chat between Fred Gelli (CEO) and Ricardo Bezerra (CCO) about Origin and Originality. These themes, which have guided Tátil since its founding in 1989, when it began bringing Biomimicry and Sustainability to Design solutions in Brazil, remain alive today, 35 years later. Fred and Ricardo explore the behind-the-scenes of the studio's most famous cases, such as Natura, Coca-Cola, and Rio Carnaval, and what led them to see in Design more than a profession, a lens to bring out the originality of things.
Fred Gelli
With more than 35 years of experience, Fred has received over 200 national and international awards, including the iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has served on juries for the world’s most prestigious design festivals, including D&AD (2007), the 55th Cannes Lions (2008), Jury President at Dubai Lynx (2016), and currently President of the Jury at D&AD 2025.
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Ricardo Bezerra
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