What you will discover:

Is ESG the rebranding of Sustainability?

How to avoid "ESG Washing"?
ESG Branding: Is it possible to build and manage brands through an ESG lens?

Experts

Paula Marchiori
Strategy Director - Tátil Design

Graduated in Architecture and Urbanism and Graphic Design from Mackenzie, MBA in Business Management from FGV and Master's in Branding from Brunel University (London), she has worked for 18 years in the areas of Branding and Design, with experience in Brazil and abroad. Currently, she is a director at Tátil responsible for the areas of strategy and verbal communication.

Taciana Abreu
Head of Sustainability - Grupo Soma

With experience in branding, brand management and strategic communication planning for clients such as Coca-Cola, TIM and O Boticário. She was also responsible for the sustainability strategy of FARM and, today, acts as Head of Sustainability in order to accelerate the ESG transformation of Grupo SOMA. She considers herself an impactful intrapreneur and is a Global Fellow of the League of Intrapreneurs and part of the Responsible Leaders team at the BMW Foundation.

Moderator: Pedro Medicis, president of Tátil

This webinar is part of the new series from Tátil, the content and curation platform. We will be hosting several meetings in 2023, focusing on trends and the main challenges that brand and business managers will face this year.

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