Team Tátil
CCO
Creative Direction

Alice Gelli, Beto Biscesto

Strategy

Paula Marchiori, Amanda Gebara

Art Direction

Carla Garofalo, Thai Gomes, Vinicius Tamajusuku, Cahuê Abatipietro, Stephanye Parraga, Amanda Minto

Concept and Graphic Design
Verbal Narrative
Design
Type Design
Motion Design
UX Design
Intern Production
3D and Product Design
Production

Valéria Forte, Emannuel Zanoni

Final Art

David Marques

Editing

Ana Mendes

Copywriting
Product Design

Patricia Larica, Tomás Miller, Nathan Esteves, Rodrigo Presotto

Content

Elen Campos, Ingrid Taveira

Business

Patricia Pinheiro, Ulliana Ferrari, Rico Geli, Ana Giacosa

Business Executives
Com & Mkt & Brand Tátil
Client
Partners

Zansky de Zaster

Awards
Brasil Design Award 2022

Grand Prix — Small and medium brands
Gold — Graphic Design 

Gold — BrandingGold — Craft for Design  
Silver — Digital Design
Bronze — Interior Design

Client

Netflix

Project

Tudum

Naming
Branding
Context & challenge
TUDUM. WELCOME TO THE  FIRST NETFLIX FESTIVAL



Multi-possibilities, multi-interactivity, multi-stimuli. We created an event where coexistence is the key word, and diversity and inclusion are at the heart of everything. From programming 
to production, we invited people to experience the Netflix universe in a real way for the first time, bringing the series 
and content beloved by the public to life in iconic ways through memorable ideas and activations. A gathering that brought together national and international attractions over 4 days 
of experience at the Bienal building in São Paulo.


AN INCLUSIVE, SURPRISING, UNFORGETTABLE FESTIVAL
An experience that begins with the name. A name that acts 
as a gateway to a different world, translated into a brand that 
is young, ever-changing, and democratic, responding to stimuli and representing the event's diversity: everything together 
and mixed.


A brand that represents the diversity and plurality of the young audience and the festival itself. Different typefaces that, like young people, move, blend, coexist, interact, and bring life to the brand of Netflix's first Tudum festival.

FROM: TRADITIONAL COMMUNICATION

TO: A SENSORY AND INTERACTIVE EXPERIENCE

A BRAND RELEASED WITH ALL THE BUZZ

Boldness is about taking risks and overturning the order. That’s what Carnival is about.

At Carnival all things are on the move, and so is the brand.

This brand has both choreography and ginga.

10M

10 million people impacted during carnival in Rio.

7.8K

7.840 people interviewed during the process.

1BI$

1 billion dollars in 
economic movement.

CREATIVE PROGRAMMING

To ensure that the Rio Carnaval brand was as alive and organic as Rio de Janeiro itself, we developed—in partnership with André Burnier and Plau—a creative coding tool that allows interaction with the brand through the movement of its ribbons, their thickness, motion, rhythm, and colors, all in a fully customizable way. A pulsating brand with personality and behavior, representing the creative force of all Samba Schools.

170

MEDIA POINTS
‍Distributed across 
4 regions of Rio and 3 cities 
in Baixada Fluminense.

4.4M

CAMPAING INSERTIONS
‍4,433,436 ad insertions broadcasted

60M

WEEKLY IMPACTS
60 million people reached across different channels.